Geli Consult – Chinese Outbound Tourism Consulting

Grab Your Share of $257 Billion* in Chinese Tourism Spending.

Align Your Destination With The Chinese Tourist

* Chinese outbound tourism spending globally in 2017. Figures published September 2018 by the UNWTO, (World Tourism Organization).

Understand the Chinese Tourist

Are you confident that you are putting your best foot forward
when receiving your Chinese guests?

Chinese culture and language are very different from Western cultures. Curiously while the millennia-old culture still greatly influences the behavior of Chinese tourists, so do the very recent economic and technological changes that China has undergone in the last couple of decades.

What are the most important elements of each for you to be aware of? Did you know that the impact you have on your Chinese visitors will influence not only their perception but also all the people in their trusted network of friends or colleagues? Every reaction is magnified in scope and can make or break your destination as a desirable one.

Welcome Training

Our CTW (Chinese Welcome Training) will give you a broad overview of key elements for you to know and understand China today and Chinese tourism. We cover a broad scope, yet get down to detail with constantly updated material.

Chinese Social Media

Did you know that Western social media (Facebook, Instagram, Twitter, etc) are largely blocked in China? If you are relying on them for your advertising outreach to China, you can bet your message isn’t getting through to your prospective visitors. We will let you look on the other side of the Great Chinese Firewall so that you can understand Chinese social media and Chinese netizen behavior.

Chinese Payment Systems

Every country has different payment habits and currencies. China’s recent technological evolution has greatly impacted local consumer behavior. How does this affect the Chinese traveler’s behavior abroad? Are you missing out on any sales to Chinese tourists due to your payment system set-up?

Investment and Ecommerce

Did you know that China’s equivalent of Black Friday has three times the sales of Black Friday? How is ecommerce developing in China? What impact might it have on ecommerce outside of China?

Contact us: geliconsultant@gmail.com

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Target the Chinese Tourist

What’s the point of pouring money into advertising
if it is missing the target?

China is big and has a lot of people! You know that, instinctively, but perhaps hadn’t thought of how that impacts your Chinese tourism outreach strategy. Which demographic are you targeting? Which region? What do they think or know about your destination already? What are they saying about you on Chinese social media?

We’ve seen it before. We have helped clients realize that the marketing campaigns purchased without doing the research beforehand were missing the mark. We’ve seen ineffective outreach and mismatching of incentives to destinations not on the Chinese tourists’ radar, rendering the campaigns completely futile. Money down the drain.

Research Services

We offer both tailored and standard market research.
In the first instance we work with our client to determine what kind of research is needed in order to best understand their current or targeted Chinese outbound tourist client.

Through our COTRI partnership, we are also able to offer the Quarterly COTRI Market Report which looks at the changes to Chinese outbound tourism on a worldwide basis qualitative analysis backed by numbers, as well as deep dives on topics of current interest.

Data analytics

Our team and partners specialize in analyzing Chinese outbound tourism trends and can provide you with valuable insight into a wide range or specific destinations.

COTRI Analytics, the data source on Chinese outbound tourism for Bloomberg LP since 2015, is a quarterly report covering 80 top destinations worldwide. Data points included are: arrival numbers, gender, age group, education level, origin city tier, accommodation standard, purpose of visit and travel organization method.

Consulting

GeLi Consult LLC and COTRI are experts in Chinese outbound tourism with many years of experience in this niche market in the global marketplace. Each client has specific situations or needs for which a customized consulting project can really help them gain insight they need to effectively analyze and take the appropriate action to put them in the best light for attracting Chinese tourists.

Contact us: geliconsultant@gmail.com

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Connect with the Chinese Tourist

China has its own and completely separate internet ecosystem including different social media apps and search engines than the ones everyone else in the world uses. And all in Mandarin Chinese, of course. Chinese mainland tourists don’t even have access to Western social media, which means they’re probably not even hearing your message.

Chinese Social Media Campaigns and Web access

Through our partnerships, we can get you access to Chinese websites and Chinese social media campaigns.

Payment systems

Chinese payment apps and habits are very different than in the West. If you are not optimizing a Chinese tourist’s ability to pay you, then what’s the point of drawing them to your location? We can help connect you to the Chinese tourist’s wallet.

Contact us: geliconsultant@gmail.com

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Why Geli Consult?

Work with A Firm Who Understands the Market Opportunity

China has its own and completely separate internet ecosystem including different social media apps and search engines than the ones everyone else in the world uses. And all in Mandarin Chinese, of course. Chinese mainland tourists don’t even have access to Western social media, which means they’re probably not even hearing your message.

Chinese Social Media Campaigns and Web access

Through our partnerships, we can get you access to Chinese websites and Chinese social media campaigns.

Payment systems

Chinese payment apps and habits are very different than in the West. If you are not optimizing a Chinese tourist’s ability to pay you, then what’s the point of drawing them to your location? We can help connect you to the Chinese tourist’s wallet.

Work with A Firm Who Understands the Market Opportunity

Chinese tourists are the largest tourist population in the world, and the highest-spenders, making them very coveted targets for destinations.  Across the globe, there is aggressive competition to attract their business, yet cultural, linguistic and technological barriers make it challenging to do so.

Take Advantage of Our Exclusive Network of Partners

Attracting tourists from foreign countries can be challenging, fraught with various language and cultural barriers. Attracting Chinese consumers can be even more complex because they can’t access Western social media and websites.

Through an exclusive network of partners Geli Consult can help you understand, target and connect to this lucrative tourism market.

Julia Gessner

GeLi Consult LLC founder

Julia Gessner is the founder and CEO of GeLi Consult LLC, a consultancy dedicated to assisting American destinations understand and attract Chinese outbound tourists.

With over 20 years of experience that spans 4 continents, Julia Gessner brings incredible expertise in the field of global business management and cross-cultural communication. She has worked in a variety of foreign countries for companies that included Merrill Lynch, Euroclear, and BBVA. Her language skills include English, Spanish, French, Dutch, and Chinese. A graduate of Massachusetts Institute of Technology, Julia went on to earn her MBA from France’s INSEAD. She completed additional post-graduate education in Chinese Business Development at the Brussels Institute of Contemporary China Studies and holds an Executive Certificate in Luxury from HEC-Paris. Her foreign experiences combined with her deep analysis of Chinese outbound tourism behaviors and trends provide wraparound knowledge of how to overcome the cultural and technological barriers of understanding, catering, and marketing to the Chinese tourist.

Contact us: geliconsultant@gmail.com

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Connect with us, and we’ll connect you.

Geli Consult
2000 Ponce de Leon Blvd
Ste 605
Coral Gables, FL 33134
email: geliconsultant@gmail.com

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